Atul's Blog

Category: Music Industry

  • Social Media and The Box

    Check out @donkeybox – perfect example of a forward-thinking band that embraces social media and uses it to build up a tight-knit fan base I saw this on the band tweet and was well glad to see this, so at least I am doing something right 🙂 So on this blog I occasionally write things from my…

  • small is the new big

    Mass media is dead, long live multiple channels of information ..but there’s just too much digital noise out there; too much email aaaaarrrrgh! Being a cog in a job measured and described by someone else blows Most web pages are ugly Your best fans will promote you in a way you can never do Obvious things…

  • Ignore Everybody

    Just about a year and half ago I started getting into some really cool modern marketing books, all spawned by my desire to promote my band and study marketing in general. Amongst a range of books I came across Hugh Macleod’s gapig void blog (via twitter if I remember right) and I found his posts…

  • Spotify is about to shake up the music business

    I remember when Napster was out in 2000, I was at university in London and Napster spread like wildfire on campus. The “music industry” did not even know what had just hit them. To them it was a virus that spread at the speed of light. They had to stop this beast immediately. I was…

  • RIP Music Industry: Long live the musician!

    I read Seth Godin’s blog post today and just had to smile 🙂 http://sethgodin.typepad.com/seths_blog/2009/02/music-vs-the-music-industry.html He quotes: “This is the greatest moment in the history of music if your dream is to distribute as much music as possible to as many people as possible, or if your goal is to make it as easy as possible…